= Business Value =
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The '''Business Value''' has been introduced as the 5th variable in Agile Project 
Management as an objective way to measure customer satisfaction. The '''Business 
Value''' measures in fact the perceived ''value'' of a specific need from the 
''Customer/User'' point of view.

The '''Business Value''' is a ''number'' that can either be expressed in 
''absolute'' units or in ''relative'' units. Absolute units are normally currency 
such as $ or € or £, relative units are measuring the "relative" proportion of 
value between the considered set of [agilo-help:scrum/Requirement Requirements].

In Agilo the '''Business Value''' is represented by ''Business Value Points'' 
which are a non linear collection of numbers: 100, 200, 300, 500, 800, 1200, 2000, 
3000. These numbers are assigned using the 
Agile42 [http://www.agile42.com/cms/pages/shop/ Business Value Game].